Dispatch

A logistics scaleup with three regional teams has three decks and three looks. Riders, partners and investors each meet a different company. It needs one face and one place to send people.

• Build the identity around movement along a line, so it reads on a rider's jacket and on a partner's slide.
• Ship a one-page site on Framer from the same tokens, with a single route to an enquiry.
• Animate the logo reveal and the offer explainer from the identity's own geometry.

How The Fold keeps identity, web and motion on one set of tokens.

A concept study made by the studio. It is not a client project.