Kiln

A small ceramics studio sells almost entirely through direct messages. It needs one recognisable system before it needs a catalogue: a mark that survives a glaze stamp and a phone avatar, and templates the owner can post without a designer.

• Draw the mark from a single fold so it holds at stamp size and at avatar size.
• Fix the colour tokens once, then cut the six social launch templates from them.
• Write the guidelines for the next person to touch the brand, not for a portfolio.

How The Crease sets a foundation with no website attached.

A concept study made by the studio. It is not a client project.